WHERE IT ALL BEGAN
The idea was simple and it started in the mountains of Colorado. As a pro skier, the founder, Ian was tired of being uncomfortable in the same long underwear for ten years on the mountain. He had the idea of something more. Underwear didn't have to look the same, it didn't have to fit the same and every once in a while, a bit of innovation can go a long way. After putting in the research for alternative materials, within a year, the idea of our, ultra-soft, eco-friendly fabric was finally developed.
NOT YOUR DAD'S UNDERWEAR
No, for lack of a better idiom, these are not the same exact pair your dad wore, everyday. What is different? They're comfortable, they're not cotton and they are not a "One Size Fits All" pair. IFA is made of sustainable, breathable, anti-bacterial (no they won't stink) all natural viscose from bamboo. So, why bamboo? Bamboo has more active, inherent qualities than many other fabrics such as cotton, wool or polyester. Does wearing IFA underwear make you a better person? Yes.